London Housing Workshop (LHW) leads the way in unlocking London’s housing potential
As the government intensifies efforts to develop smaller and brownfield sites to address the housing crisis, the role of architects in making these projects viable has never been more critical. In a city where space is at a premium, unlocking the potential of underutilized land requires technical expertise, strategic vision, and an ability to navigate complex planning frameworks. London Housing Workshop (LHW) stands at the forefront of this challenge, offering a distinct approach tailored to the realities of small-site development.
“Brownfield regeneration isn’t just about building homes as it’s about creating places that enhance the city’s fabric,” says David of London Housing Workshop. “We’re not here to fill gaps. We’re here to shape communities.”
A niche expertise that fills the gap
While many smaller architectural practices focus on domestic extensions or one-off projects, and larger firms prioritise developments in the hundreds of thousands, LHW operates in a unique space bridging the gap between these extremes.
“We’ve spent years refining our expertise in brownfield and backland development,” explains Joe of London Housing Workshop. “Larger firms often struggle to downscale to these projects, while small practices rarely engage with the wider professional networks needed for successful delivery.”
Navigating policy and delivering viable solutions
Successful small site development requires more than just architectural skill as it demands an intricate understanding of planning frameworks, regulatory compliance and industry collaboration.
“We’ve built our practice specifically around navigating these complexities,” says David. “Through working through different solutions we’ve fine tuned strategies that allow developers to deliver small sites efficiently and sustainably.”
The power of collaboration
One of LHW’s standout strengths lies in its ability to curate the right teams for each project. Experienced in assembling multi-disciplinary consultants, LHW ensures that every element from design, engineering, planning, and compliance is seamlessly integrated.
“We don’t just design buildings as we build partnerships,” says Joe. “That’s how we deliver comprehensive solutions rather than fragmented insights.”
Bringing small sites forward using technology
Local authorities like Lewisham have started using AI to identify brownfield, backland, and corner plot opportunities, demonstrating how technology can streamline site selection.
“We embrace this forward thinking approach,” says David. “New tools and data driven strategies help us assess potential developments and work closely with landowners to highlight opportunities.”
Turning challenges into opportunities
Many industry professionals focus on identifying the point at which projects become unfeasible, but LHW turns this approach on its head.
“We find solutions where others see dead ends,” says Joe. “Lessons from boroughs like Croydon inform our methodology and reinforce our commitment to unlocking London’s housing potential.”
A call for collaboration
For brownfield development to succeed at scale, architects must work closely with policymakers, developers, and local communities.
“Government incentives must be matched with a commitment to design excellence,” says David. “Architects should be empowered to lead the conversation on how best to utilise these sites.”
Looking ahead
As London grapples with its housing challenges, embracing architectural innovation in brownfield development is not just an option - it’s a necessity.
“Now is the time to recognize the architects who can make this happen,” says Joe. “Our expertise will shape the next chapter of London’s housing story, one where brownfield sites become the foundation for a more inclusive, sustainable and dynamic urban future.”
Apex Architecture becomes London Housing Workshop with an increased focus on helping developers through design innovation
London Housing Workshop (LHW), formerly Apex Architecture Consultancy Limited, is proud to announce its new brand, marking the next phase of its architectural journey. Established in 2003, LHW is aiming to continue its commitment to support developers and their mission to transform urban housing through collaboration and design innovation.
With decades of expertise, LHW provides strategic guidance to developers, helping them evaluate project potential and navigate complex planning regulations. Through innovative design, the LHW team can turn site challenges into opportunities, leading to sustainable and forward thinking housing solutions.
By working closely with town planning specialists and construction experts, LHW brings expertise to maximising on site potential, creating more homes and fostering thriving communities. With a focus on collaboration, LHW will carry on bringing together developers, architects, policymakers, and communities to shape London’s housing future.
Recognising the increasing demand for sustainable and design led developments, LHW is committed to delivering practical housing solutions for modern housing, all supporting the evolving needs of London’s communities.
“We offer generations of design knowledge to help developers bring their vision to life,” commented David Hurcombe from LHW. “Through sustainability led innovation, we aim to create housing solutions that truly work for London. At LHW, we are committed to building on experience and creating enduring partnerships which focus on using the diverse expertise of our team to deliver practical designs to maximise on site potential."
His son Joe continues, “With a forward thinking, collaborative approach, we bring innovative, sustainable solutions that transform potential into thriving communities, ensuring every project builds on the past while embracing the future."